The ParadoxSEO Blog

Google's AI Overviews and LLM-powered search are fundamentally changing how users discover information. Here's how to assess the risk to organic traffic value and adapt your strategy.

Google's AI Mode is now rolling out globally. Here's what it means for organic traffic, how to measure the impact, and what to do about it.

Answer Engine Optimisation (AEO) is the new frontier. Here are the 16 aspects we evaluate in every AI visibility audit.

Most due diligence processes undervalue organic traffic because they don't know how to assess it. Here's the framework we use to quantify SEO risk in acquisitions.

The 50-page audit PDF sits in a folder. No one knows what to fix first. The problem isn't the recommendations — it's the lack of governance.

ChatGPT, Perplexity, and Google's AI Overviews are changing how information is discovered. Is your content optimised for AI citation?

"85% SEO Score" means nothing when your robots.txt blocks Google. Gate-based scoring tells the truth: some things must pass before others matter.

Most organisations are stuck at Level 1 — reactive, siloed, no measurement. Here's the 5-level maturity model and how to climb it.

How do you put a dollar value on organic traffic? Here's our methodology for traffic valuation in deal models.