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Minimum Viable
Health Check

The 45-aspect checklist every SEO professional needs. Catch critical issues before they impact rankings.

  • 45 critical checkpoints in 7 categories
  • Gate-based scoring (Critical → Essential → Important)
  • Professional PDF ready to use
  • Used by agencies and consultants worldwide

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What's Inside

A comprehensive health check covering every critical SEO aspect

Infrastructure

7 aspects

  • SSL certificate valid and properly configured
  • HTTPS redirect working (301, not 302)
  • No mixed content warnings
  • Server response time <200ms
  • + 3 more...

Indexability

6 aspects

  • Robots.txt accessible and valid
  • XML sitemap exists and submitted to GSC
  • No accidental noindex on key pages
  • Canonical tags properly implemented
  • + 2 more...

Core Web Vitals

6 aspects

  • LCP under 2.5 seconds
  • CLS under 0.1
  • INP under 200ms
  • Mobile performance score >50
  • + 2 more...

On-Page Essentials

7 aspects

  • Unique title tags on all key pages
  • Meta descriptions present
  • Single H1 per page
  • Logical heading hierarchy (H1→H2→H3)
  • + 3 more...

Content Quality

6 aspects

  • No thin content pages (<300 words with no purpose)
  • No duplicate content issues
  • Content matches search intent
  • E-E-A-T signals present
  • + 2 more...

Links & Authority

7 aspects

  • Domain Rating appropriate for industry
  • Referring domains exist
  • No toxic backlink profile
  • Internal linking structure exists
  • + 3 more...

Visibility

6 aspects

  • Google Analytics installed
  • Search Console verified
  • Organic traffic exists (not zero)
  • Ranking for brand terms
  • + 2 more...

Gate-Based Scoring

Not all issues are equal. Our methodology prioritises what matters most.

Critical Gate

ALL must pass

Blocking issues that will significantly impact SEO performance regardless of other optimisations.

Essential Gate

>90% required

Important for ranking performance but not complete blockers. Need most of these passing.

Important Layer

>80% for excellence

Optimisation opportunities that improve performance. Address after Critical and Essential.

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