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Minimum Viable
Health Check

The 47-aspect checklist every SEO professional needs. Catch critical issues before they impact rankings.

  • 47 critical checkpoints in 7 categories
  • Pass/Fail scoring methodology
  • Google Sheets & Excel formats
  • Used by agencies and consultants worldwide

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What's Inside

A comprehensive health check covering every critical SEO aspect

Infrastructure

  • SSL certificate valid and properly configured
  • HTTPS redirect working (301, not 302)
  • No mixed content warnings
  • Server response time <200ms
  • Proper 404 handling

Indexability

  • Robots.txt accessible and valid
  • XML sitemap exists and submitted to GSC
  • No accidental noindex on key pages
  • Canonical tags properly implemented
  • Hreflang tags (if multilingual)

Core Web Vitals

  • LCP under 2.5 seconds
  • CLS under 0.1
  • INP under 200ms
  • Mobile performance score >50

On-Page Essentials

  • Unique title tags on all key pages
  • Meta descriptions present
  • Single H1 per page
  • Logical heading hierarchy (H1→H2→H3)
  • Image alt text present

Content Quality

  • No thin content pages (<300 words with no purpose)
  • No duplicate content issues
  • Content matches search intent
  • E-E-A-T signals present

Links & Authority

  • Domain Rating >20 (or appropriate for market)
  • Referring domains exist
  • No toxic backlink profile
  • Internal linking structure exists
  • No broken internal links

Visibility

  • Organic traffic exists (not zero)
  • Ranking for brand terms
  • Some non-branded keyword rankings
  • Not over-reliant on single keyword/page

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