301 Aspects.
3 Gates.
1 Verdict.
A comprehensive SEO audit methodology that delivers commercial clarity, not just technical data.
Why Gate-Based Scoring?
Traditional SEO audits give you percentages. "Your site scores 73%." What does that mean? Is that good? Should you be worried?
Gate-based scoring tells you what actually matters: Can this site survive an algorithm update? Is the traffic value defensible? Should you proceed?
Critical Gate
11 aspectsALL must pass
Fundamental issues that block SEO success. Any failure here means Grade F.
Essential Gate
22 aspects>90% to proceed
Important factors for healthy SEO. Need 90%+ to achieve Grade B or higher.
Important Layer
14 aspects>80% for Grade A
Optimization factors that separate good from great. 80%+ needed for Grade A.
Commercial Verdicts
Every audit delivers a clear verdict that non-technical stakeholders can understand and act on.
Strong SEO foundation. Traffic value is defensible and diversified.
Grade A-B with no critical risks
Proceed with caution. Value may be overstated due to branded traffic or concentration.
Grade A-C with moderate risks
SEO health needs attention. High concentration or significant gaps identified.
Grade C-D or high concentration
Do not proceed without addressing fundamental issues. Significant value at risk.
Grade D-F or critical failures
16 Categories, 301 Aspects
Our framework covers every dimension of modern SEO, organized into Health, Competitive, and Operational categories.
Infrastructure
15 aspects
Server configuration, SSL, redirects, DNS, hosting infrastructure
Core Web Vitals
15 aspects
Google's user experience metrics that directly impact rankings
Indexability
20 aspects
Can search engines find and index your content?
Architecture
15 aspects
Site structure, URL hierarchy, internal linking patterns
On-Page
20 aspects
Page-level optimization signals
Device
10 aspects
Mobile-first and cross-device experience
Visibility
42 aspects
Organic traffic, rankings, and market share
Entity
18 aspects
Brand recognition and entity signals
Content
20 aspects
Content quality, depth, and topical authority
Intent
15 aspects
Search intent alignment and funnel coverage
Links
18 aspects
Backlink profile quality and authority
Local
15 aspects
Local SEO and Google Business Profile
AI Visibility
16 aspects
Optimization for AI search and LLM citations
Audience
10 aspects
Target audience alignment and engagement
Context
10 aspects
Market context and competitive landscape
Governance
42 aspects
SEO program maturity and operational excellence
See the Framework in Action
Run your first audit and get a commercial verdict in minutes.