Sample Report

example-saas.com

SEO Due Diligence Report • February 2026

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conditionalGrade B

Proceed with caution. Traffic value may be overstated by 38% due to branded queries. Defensible value: $892k.

Claimed Traffic Value
$1.4M
Defensible Value
$892k

Domain Rating

42

Benchmark: 55

Organic Traffic

125k

Monthly visits

Keywords

8k

Ranking for

Traffic Value

$1.4M

Equivalent PPC

Referring Domains

567

Linking sites

Critical Gate

10/11

All must pass

Essential Gate

20/22

Need >90%

Important Layer

11/14

Need >80% for Grade A

Critical Risks

  • soon

    47% traffic from top 3 pages

    Single point of failure - algorithm update risk

  • monitor

    38% branded traffic

    Traffic value may be overstated for acquisition purposes

  • immediate

    INP Core Web Vital failing

    User experience and ranking signal degradation

Opportunities

  • medium effort

    Expand non-branded keyword targeting

    Potential $400k additional defensible traffic value

  • high effort

    Build authority through link acquisition

    Closing DR gap could unlock enterprise rankings

  • medium effort

    Improve Core Web Vitals

    Better rankings and user experience

  • medium effort

    Diversify traffic sources

    Reduce single-page dependency risk

Commercial Intelligence

Traffic Concentration Risk

47%

Top 3 pages share of traffic

Branded Traffic

38%

Non-transferable in acquisition

Defensible Traffic Value

$892k

Actual acquirable value

Sample Aspect Analysis

Critical Aspects

All must pass for SEO health

INF-001
SSL Certificate

Valid until Dec 2026

pass
INF-002
HTTPS Redirect

Properly configured

pass
IDX-001
Robots.txt

Accessible and valid

pass
VIS-001
Organic Traffic

125k monthly visits

pass
CWV-003
INP Performance

INP: 340ms (needs <200ms)

fail

Essential Aspects

Need 90% or more to pass

ONP-001
Title Tags

Unique titles on key pages

pass
ONP-002
Meta Descriptions

Present and optimized

pass
CWV-001
LCP Performance

LCP: 2.8s (borderline)

partial
LNK-003
Domain Rating

DR: 42 (benchmark: 55)

partial
VIS-004
Traffic Diversification

47% from top 3 pages

fail

Important Aspects

Need 80% or more for Grade A

CNT-001
Content Depth

Comprehensive coverage

pass
ENT-001
Brand Signals

Limited entity markup

partial
AEO-001
AI Overview Presence

Not appearing in AI results

fail

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